Performance Marketing & Social Media Strategy for Growing Brands
Marketing Campaigns & Case Studies
A collection of marketing campaigns, brand projects, and digital strategies I have worked on. Each project reflects my approach to combining creative storytelling, performance marketing, and data-driven decision making to help brands grow online.
REAL CAMPAIGNS. REAL DATA. REAL INSIGHTS.
A collection of marketing campaigns, brand projects, and digital strategies I have worked on. Each project reflects my approach to combining creative storytelling, performance marketing, and data-driven decision making to help brands grow online.
From running social media campaigns to building e-commerce websites, these projects highlight the process behind creating impactful digital experiences and measurable business results.
Scroll down to explore how strategy, creativity, and analytics come together in real projects.
- Social media campaigns designed and executed for product-based brands
- E-commerce website development and optimization
- Performance marketing campaigns focused on reach, engagement, and conversions
- Experience working with creative brands and growing digital businesses
PORTFOLIO HIGHLIGHTS
We don’t just post content, we build brands that connect, engage, and convert.
The Niche: Premium Vintage & Literary Stationery
The Essence: A digital sanctuary for the “Modern Old Soul.”
The Mission: Bridging the gap between 21st-century convenience and the timeless charm of Urdu literature and vintage aesthetics. From Yaadein-inspired postcards to “Purana Zamana” journals, the brand curates stationery that feels like a handwritten letter in a world of digital noise. As the founder and strategist, I leverage deep cultural nostalgia to build a community that values Adab, poetry, and the art of slow living.
ElafByWa is a clothing brand aiming to establish a stronger digital presence and improve the online shopping experience for its customers.
Social media campaigns were launched using targeted ads, engaging visuals, and product-focused storytelling. The marketing efforts were supported with consistent content creation and strategic promotion.
garam masalaah (cloud kitchen)
Phase 1: Visual Identity & Discovery The strategy begins with an “Aesthetic First” approach to capture the hyper-local food scene. By leveraging high-definition Reels focused on the sensory appeal of Khausa and brownies, we will launch Profile Visit ads to build a “Warm Audience.” This phase is about turning casual scrollers into a dedicated community of followers who crave the brand before they even see a menu.
Phase 2: Community Engagement & Cravings To bridge the gap between interest and orders, we will utilize Engagement Ads to spark “nostalgia and flavor” conversations. By focusing on engagement-heavy content like “Tag a Khausa Lover” and late-night cravings prompts, we train the Instagram algorithm to prioritize the brand. This creates a “social proof” ecosystem where high save-and-share rates naturally lower our acquisition costs.
Phase 3: The Direct-Order Engine The final stage is a frictionless “Social-to-Checkout” funnel. Using high-intent Messaging Ads during peak hunger hours, we drive customers directly into the Instagram DM. By streamlining the ordering process within the app eliminating the need for an external website we capitalize on impulse hunger to convert followers into confirmed orders with zero friction.
Focus: Khausa & Gourmet Brownies
Platform: Instagram-
The Objective: Rapid Follower Growth + Direct Order Conversion
