SOCIAL MEDIA STRATGEY BRAND: elaf by wa
Launching "Elaf by wa" – From Web Architecture to Market Validation
Project Overview: A full-stack brand launch for a premium clothing line. This project involved building the digital infrastructure (Website) and executing a data-driven launch strategy on a new Meta Ad account.
PHASE 1: The Digital Blueprint (Web Development)
- Before launching a single ad, I built the brand’s headquarters.
- Action: Developed and launched the website.
- The Goal: To create a mobile-first, high-performance e-commerce store that could handle traffic and convert visitors into customers from Day 1.
- The Logic: An ad is only as good as the website it leads to. By building the web infrastructure myself, I ensured tracking was seamless and the user journey was frictionless.
PHASE 2: Social Proof & Engagement Stacking
- For a brand-new account, “Sales” ads often fail because there is no trust. I focused on “Warming” the audience first.
- The Campaign: “Midnight Muse” (Engagement Objective).
- The Result: 595 Post Engagements at just PKR 1.49 per action.
- The Insight: This built immediate social credibility. When new users see an ad with hundreds of likes and comments, the “Trust Gap” is closed instantly.
ENGAGEMENT AD CREATIVE
ENGAGEMENT AD CREATIVE
PHASE 3: Traffic Testing & Pre-Order Momentum
Once the account was “warm,” I transitioned into testing product demand and site performance.
The Traffic Win: Generated high-quality site visits at PKR 5.11 per Landing Page View.
The Pre-Order Lead Gen: Launched a messaging campaign for the new season that sparked 50+ direct conversations and pre-order inquiries.
The Reach: Reached over 11,000+ unique potential customers and gained around 50 followers on instagram.
traffic AD CREATIVE
traffic AD CREATIVE
CAMPAIGN HIGHLIGHTS
| Metric | Result | Why It Matters |
| New Discovery | 11,000+ Unique Reach | Successfully introduced a cold brand to its ideal demographic on a micro-budget. |
| Engagement | 595 Actions | Achieved a high engagement rate at a hyper-efficient PKR 1.49 per engagement. |
| Community Growth | 50+ New Followers | Validated brand-market fit; users didn’t just view, they committed to following the brand’s journey. |
| Direct Revenue Intent | 50+ Leads / 188 Profile Visits | Captured 50+ high-intent pre-order inquiries through direct messaging and organic profile interest. |
AD CREATIVES
ENGAGEMENT AD CREATIVE
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ENGAGEMENT AD CREATIVE
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TRAFFIC AD CREATIVE
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